Berhampur, June 11: Berhampur University is set to become the focal point for a new state-funded research initiative on the cultivation of the famed Kewda (screwpine) flower in Ganjam district. The Odisha government has approved a grant of ₹5.5 lakh for the two-year project, which aims to explore the potential of Kewda farming in promoting climate-resilient agriculture, sustainable livelihoods, and small-scale industry development.
The project falls under the Chief Minister’s Research and Innovation Program (MRIP-2024), and will be led by Chandrika Prasad Das, Assistant Professor in the Department of Commerce at Berhampur University, who will serve as the principal investigator.
Ganjam district is a major hub for Kewda cultivation in Odisha. The flower, valued for its aromatic properties, is widely used in the production of perfumes and other scented products. Recognizing the flower’s economic and industrial potential, the research will focus on its cultivation in four key blocks of the district — Chikiti, Rangeilunda, Ganjam, and Chhatrapur.
The study will assess the current status of Kewda farming, collect data on its contribution to local livelihoods, and evaluate the feasibility of scaling up related micro-industries. A comprehensive report will be submitted to the State Department of Higher Education upon completion.
“The majority of Odisha’s Kewda cultivation takes place in Ganjam. This initiative will not only help improve the livelihoods of local farmers but also boost employment through the promotion of small-scale aromatic product industries,” said Prof. Das.
Vice-Chancellor Prof. Geetanjali Dash welcomed the initiative, stating that Berhampur University is committed to fulfilling the responsibility entrusted to it by the state government. She added that the research will equip Kewda farmers with essential knowledge and skills. If successful, the university may also propose the establishment of a dedicated Kewda processing unit in the future.
The project is expected to provide valuable insights into sustainable agricultural practices and rural economic development in Odisha.
